A Customer entity is comprised of a Profile Organization which is a child of Organization Market Data and a Profile Individual which is a child of Household. A Customer has one or more Customer Affiliation, Customer Preference, Customer Occasion, Customer Address, and Customer Status.

Customer is a child of Customer Cluster, belongs to a Customer Relationship, and has Customer Restricted Info. A Customer Group has one or more Customer Group Item and Customer Affiliation.

A Customer entity is also a Prospect entity and both Customer and Prospect can have Derived Value.

A Prospect entity is comprised of a Prospect Organization which is a child of Organization Market Data and a Prospect Individual which is a child of Household. A Prospect can have Prospect Restricted Info.

Customer Status is a child of both Customer Status and Prospect.

Status, which is a child of Customer Status, is a parent of both Customer Account and Membership Account. Customer Account is the child of Account Type. Membership Account is the child of Membership Type.